Ethics & Compliance Leaders Could Use a Good Dose of Marketing 101
The biggest challenge facing ethics and compliance professionals these days is creating a distinctive culture of ethics and respect in their organization – one that both defines and expresses their brand. While online training courses, instructor-led seminars, and eye-catching posters contribute to employee knowledge and awareness, getting employees to actually live the cultural lessons you’re trying to impart requires a healthy dose of good old-fashioned consumer-focused marketing. And in the world of compliance, our consumers are our employees. Let's discuss.