Section 3

Demonstrating Value

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Make the Most of the Boardroom

Learn how to prove and communicate the value of your program while becoming a strategic partner to the C-suite and your board. 

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The value of your compliance program is demonstrated with a mixture of art and science. Hard data and evidence-based information is your scientific proof, while more abstract observations of attitudes and behaviors make up the art of your compliance program. Together the art and science of your work tells its story of effectiveness. 

This section will give you the guidance to best tell your compliance program’s story of effectiveness through best practices in program assessment and benchmarking. It will give you the tools you need to package the raw data of your work into a compelling presentation to your CEO, board and senior management. And it will provide expert advice to help guide you through nurturing key relationships across your organization to showcase the value of your program even when it’s not in the spotlight. 

What Marketing Needs to Know About Ethics as a Differentiator

Your effective ethics and compliance program not only provides strong support for the brand, but it can also be a real differentiator from competitors. Show your marketing department the value of building a trustworthy, ethical reputation into the fabric of your business. Here are three suggestions to help you get started.